May 11 2005

TomTom Launches Safety Camera Alerts

New TomTom PLUS service encourages safe driving and contributes to reduced speeding fines

Amsterdam, 11 May 2005 TomTom, a leading navigation solution provider, today introduces its first service bringing a package of tested safety camera alerts across the UK to your fingertips. The safety camera service combines TomTom’s award winning ease of use with TomTom PLUS, TomTom’s personalised navigation services.

The new service enables TomTom GO 300, 500 and 700, TomTom MOBILE and TomTom NAVIGATOR customers across the UK to download safety camera alerts onto their TomTom device contributing to reduced speeding by drivers throughout the UK.

“With this new service, TomTom is changing the way people experience car navigation, as well as how UK drivers get from A to B” said Harold Goddijn, TomTom’s CEO. “An extensive number of speed cameras have been validated and are available for download from a single source-our TomTom PLUS website: www.tomtom.com. With the most up-to-date information, TomTom offers users a customised navigation experience.”

Safety cameras have proven controversial with the UK public. The TomTom Safety Camera Service will help motorists identify and then alert where safety cameras are and thus encourage them to drive more safely, while at the same time save themselves money wasted on fines.

The Safety Camera download will be available for €69.95 (£49.82) from the TomTom website: www.tomtom.com. This integrated navigation and safety camera service is an affordable alternative to costly separate systems as well as saving on fines.

TomTom has checked safety camera locations and marked them with their own GPS position which causes an alert on a customer’s TomTom device. Unlike maps and atlases that may include safety camera information that could be quickly out of date, the TomTom service is updated on a monthly basis so it will be more accurate than many other services available on the market.

In addition, TomTom invites customers to report any new safety cameras through the TomTom PLUS community website. These will then be checked by TomTom and added to the service.

As with all TomTom products, the safety camera download is simple to install and intuitive to use. Customers first need to activate the service on the TomTom website, than classic TomTom GO owners can simply plug the TomTom device into an Internet-connected PC and download the service directly on to the unit. For customers with new versions of TomTom GO, TomTom MOBILE and TomTom NAVIGATOR products, it will be possible for the camera alerts and all subsequent updates to be downloaded via a GPRS-enabled phone directly to their device.

About TomTom
TomTom BVis a leading provider of personal navigation products and service. TomTom’s products are easy-to-use and include all-in-one navigation devices, as well as navigation software products which integrate with third party devices such as PDAs and smartphones. TomTom BVwas founded in 1991 in Amsterdam and has offices in The Netherlands, United Kingdom, Taiwan and the USA. TomTom’s product are sold through a network of retailers in 16 countries. To learn more about TomTom, visit: www.tomtom.com.