Dec 08 2005
TomTom Launches European Radio Promotions
December 2005
TomTom, Europe’s leading in-car navigation solution provider, today announces a new promotional partnership with RMC in France building on the recent Virgin Radio campaign in the UK.The promotions involve two of Europe’s largest radio stations raising awareness of TomTom’s flagship device, the TomTom GO 700, demonstrating its ease-of-use and wealth of features ensuring users get from A to B as easily as possible.
In France, TomTom has partnered with RMC to run a 10 day promotion that will involve a team taking part in a 3000km treasure hunt taking participants around the country from Paris to the Cote D’Azur with nothing more than a car and a TomTom GO 700. The competitors post live updates on the
microsite at www.tomtomraid.com and will be joined by Drive Time Show presenter, Alexandre Delpérier, from Monday to Friday 1600 - 1800 for a full update on how the hunt is going.
The winners of the treasure hunt will receive a Smart Car fitted with a TomTom GO 700.
This follows on from the recent promotion with Virgin Radio, which ran a week long promotion until the 5th December involving Breakfast Show presenters, Pete and Geoff. During their show they chose random cities on a European Map in the studio and invited listeners to call the show and guess which city they had chosen to win a trip to the European city as well as a TomTom GO 700.
“These activities demonstrate how TomTom is using its creativity to engage its target audience in a fun and interactive way,” said Stephan van Kruisselberge, Vice-President Marketing EMEA & Global Brand Director at TomTom. “The UK and France are key markets for TomTom and by demonstrating our products’ ease-of-use and depth of features both on the devices and through our TomTom PLUS services we can further extend our leadership.
The TomTom GO 700 is TomTom’s full feature, top of the line all-in-one navigation device. It was developed for the most demanding consumers who want the fullest navigation experience and includes:
- Hands-free calling via Bluetooth™: Simply tap the GO screen to accept a call or to make one and talk through the GO while you drive
- Door-to-door planning in the whole of Europe: connected maps of any detailed address in Western Europe, Czech Republic and Poland
- Intuitive Touch Screen: Easy to use, award-winning software, accessed through the touch of the screen
- Remote control: includes a remote control unit that you can use anywhere in the car
- TomTom PLUS: Download real-time traffic information, weather reports, additional voices and more with the TomTom PLUS service available from www.tomtom.com
